Privacy Policy - Mattress Foundations

This Privacy Policy explains how Mattress Foundations (“we,” “us,” “our”) collects, uses, discloses, and protects your information when you visit our website, make a purchase, or interact with us.

By using our site, you agree to this Policy.

1) Information We Collect

Information you provide

Name, billing/shipping address, email, phone.
Order details and payment information (processed by third-party payment processors).
Messages to customer support.

Information collected automatically

Device/browser data, IP address, pages viewed, time on site.
Cookies, pixels, and similar technologies (see “Cookies & Tracking”).

Information from third parties

Payment processors, analytics/advertising partners, fraud-prevention providers, and shipping carriers.

2) How We Use Your Information

Process and fulfill orders; provide customer support.
Communicate about orders, products, services, promotions.
Improve site performance, usability, and security.
Detect, investigate, and prevent fraud or illegal activity.
Comply with legal obligations and enforce our terms.

3) Sharing Your Information

We may share information with:

Service providers (e.g., payment processing, hosting, analytics, email/SMS, fulfillment/shipping).
Advertising/analytics partners (to measure performance and show relevant offers).
Law enforcement or regulators (where required by law or to protect rights).
Business transfers (merger, acquisition, financing, or sale of assets).

We do not sell personal information in the traditional sense.

4) Cookies & Tracking

We (and partners) use cookies, pixels, tags, and similar tech to:

Enable site functionality (cart, checkout, account).
Analyze traffic and performance.
Personalize content and measure marketing.

Your choices: You can adjust browser settings to block/limit cookies or use opt-out tools offered by some partners. Disabling cookies may affect site functionality.

5) Advertising & Analytics

We may use third-party analytics and ad platforms to:

Understand site usage and improve our services.
Deliver, measure, and optimize ads.
Partners may set cookies or read your device identifiers to provide these services.

6) Your Choices & Rights

Marketing: Unsubscribe using links in emails or contact support@mattressfoundations.com.
Access/Update: Request access to or correction of your information.
Deletion: Request deletion, subject to legal/operational limits.
Preferences: Adjust cookie settings in your browser.

7) California Privacy (CCPA/CPRA)

California residents may have the right to:

Know the categories and specific pieces of personal information collected, used, disclosed, and shared.
Request deletion of personal information (subject to exceptions).
Correct inaccurate personal information.
Opt-out of certain data sharing for cross-context behavioral advertising.
Not be discriminated against for exercising rights.

To exercise rights, contact support@mattressfoundations.com and include “California Request” in the subject. We will verify your request. You may authorize an agent to act for you.

8) EEA/UK (GDPR) Notices

Where GDPR applies, our legal bases include:

Contract: To process orders and provide services.
Legitimate interests: Improve services, prevent fraud, secure systems, market our products (balanced against your rights).
Consent: Where required for certain cookies/marketing.
Legal obligation: Compliance with applicable laws.

Rights include access, correction, deletion, portability, restriction/objection to processing, and withdrawal of consent (where processing is based on consent). Contact support@mattressfoundations.com.

9) Data Retention

We retain personal information as needed for the purposes described, to comply with legal obligations (e.g., tax/accounting), resolve disputes, and enforce agreements. When no longer needed, we delete or de-identify data.

10) Security

We employ administrative, technical, and physical safeguards appropriate to the nature of the information. No method of transmission or storage is 100% secure.

11) Children’s Privacy

Our site is not directed to children under 13 (or the age defined by local law). We do not knowingly collect personal information from children. If you believe a child provided information, contact support@mattressfoundations.com to request deletion.

12) Do Not Track

Some browsers send “Do Not Track” signals. We do not respond to these signals. Use the choices described in Cookies & Tracking.

13) Third-Party Links

Our site may link to third-party websites/services. We are not responsible for their privacy practices. Review each third party’s policies.

14) Changes to This Policy

We may update this Policy. Changes take effect when posted. Review periodically for updates.

15) Contact Us

Questions or requests regarding this Policy:
support@mattressfoundations.com